City Competitions has announced the acquisition of The Ulster Fry, one of Northern Ireland’s most beloved comedy and satire brands, along with its remaining director, Ciaran Murray.
The deal marks an exciting new chapter for The Ulster Fry, which has entertained audiences for years with its sharp, witty take on Northern Irish life, culture, and politics. As part of the acquisition, Ciaran Murray will join City Competitions’, where he will continue to produce the kind of brilliantly funny and relatable content that has made The Ulster Fry a household name — this time with a new mission: to bring smiles to faces through comedy and change lives through the prize draws and community initiatives that City Competitions is known for across Northern Ireland.
“We’re absolutely delighted to bring The Ulster Fry into the City Competitions family,” said James Deehan, Director at City Competitions. “Ciaran’s creativity and humour have built something truly special, and we can’t wait to see that same energy drive our marketing and storytelling forward. Both The Ulster Fry and City Competitions share a common goal — to make people smile. Whether it’s through laughter or life-changing wins, it’s all about brightening people’s days.”
Ciaran Murray expressed his enthusiasm for the new direction, noting that the move provides an opportunity to continue to make content that will entertain and uplift his loyal audience.
“It’s a great step forward,” said Ciaran Murray. “The Ulster Fry has always been about finding humour in the everyday, and joining City Competitions opens up new ways to do that — reaching more people, spreading a bit of joy, and even changing a few lives along the way. I’m excited to work with the team and keep producing content that people here love.”
With the acquisition, City Competitions plans to continue The Ulster Fry’s legacy of clever, characterful comedy for the Northern Ireland audience — using the same sharp humour and local wit they’ve enjoyed for years, but now with a fresh twist, a new focus and life changing results.
For further information contact info@citycompetitions.com